This Cookie Policy explains how Umrah Lane Inc. (“we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our website at www.umrahlane.com. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
2. Why do we use Cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Sections.
3. Key Technologies We Use
To provide a premium booking experience for your Hajj and Umrah journey, we use the following industry-standard tracking tools:
1. Google Analytics
We use Google Analytics to understand how visitors interact with our site. This helps us track metrics like page views, time spent on site, and the “path” a user takes to book a package. The data is anonymized and helps us improve site performance.
2. Google Tag Manager (GTM)
GTM is a tag management system that allows us to quickly and easily update measurement codes and related code fragments (collectively known as tags) on our website. It helps us manage all the other cookies listed here efficiently.
3. Advertising & Retargeting (Google Ads & Meta/Facebook Pixel)
We use tracking pixels from Google and Facebook to:
- Measure the effectiveness of our social media advertisements.
- Show relevant Umrah and Hajj packages to users who have previously visited our site (Retargeting).
- Understand which ads lead users to perform an action, such as “Register Now.”
4. Microsoft Clarity
We use Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay.
This helps us identify if users are getting stuck on a booking form or if a page layout is confusing, allowing us to improve the user interface.
4. Types of Cookies Used on Our Site
- Necessary for the website to function (e.g., security, load balancing).
- Used by Google Analytics and Clarity to see how visitors move around the site.
- Remembers your preferences, such as your language or region.
- Used by Meta and Google Ads to deliver relevant travel offers to you.
5. How Can You Control Cookies?
You have the right to decide whether to accept or reject cookies.
Browser Controls:
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted.
Opt-Out of Analytics:
You can opt-out of Google Analytics specifically by installing the Google Analytics Opt-out Browser Add-on.Ad Preferences: You can manage your ad settings on Facebook and Google directly through your account profiles.6.
Changes to This Policy
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons.
7. Contact Us
If you have any questions about our use of cookies or other technologies, please email us at info@umrahlane.com.
